The revolution will not be televised


Television advertisements from US food giant Mondelez and German carmaker Volkswagen are the first to be banned under new UK gender stereotyping rules. A ban on ads featuring “harmful gender stereotypes” or those which are likely to cause “serious or widespread offence” came into force in June. The first banned ad, for Philadelphia cheese, showed two fathers leaving a baby on a restaurant conveyor belt.

Some 128 people complained to the Advertising Standards Authority (ASA) about the Mondelez advert for its Philadelphia cheese which featured two dads leaving a baby on a restaurant buffet conveyor belt as they were distracted by the food. Complainants said the advertisement perpetuated a harmful stereotype by suggesting that men were incapable of caring for children and were so incompetent they would place youngsters at risk.

Meanwhile, 3 people complained about an ad for the Volkswagen eGolf car. It showed a sleeping woman and a man in a tent on a sheer cliff face, two male astronauts floating in a space ship and a male para-athlete doing the long jump, before cutting to the final scene showing a woman sitting on a bench next to a pram. Complainants said that the ad perpetuated harmful gender stereotypes

Welcome to the humorless future. Meanwhile, as for the remaining bit of humor, someone tweeted: “If President Xi would meet directly and personally with the protesters, there would be a happy and enlightened ending to the Hong Kong problem. I have no doubt!”

As for our title, it’s so 1970.

2 Responses to “The revolution will not be televised”

  1. feeblemind Says:

    If as few as three people (or even less) can get a TV ad pulled, what is an advertising agency to do?

    No one can make an ad that will meet the approval of 100% of the perpetually offended.

  2. feeblemind Says:

    While on the topic of the UK, an article that looks at the UK’s demographics with regard to Muslims.

    It ain’t pretty.

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