We’ve chronicled at length the losing trend of the Democrats at every level of government over the last ten years.

Today, we have discovered, via Roger Simon, a new blog called Circulation Dropping, and it has inspired us to take a brief look at the historical figures for some of our favorite publications.

Washington Post: 1993 — 825,339; 2004 — 707,690, a decline of 14%
New York Times: 1993 — 1,185,000; 2004 — 1,121,000, a decline of 5%
Los Angeles Times: 1993 — 1,104,317; 2004 — 902,164, a decline of 18%

The incredible 22% decline of the New York Times

The way the Times’ numbers are presented masks the real news of that newspaper’s decline. In 1993, 64% of the NYT’s sales were in its home area, the 31 counties surrounding New York, so its circulation there was 758,400. In the most recent figures, only 53% of sales were in those counties, for a total of 594,130. This is a circulation decline of almost 22%.

(A note on methodology: the Times reports consolidated circulation and also reports the circulation percentage within its 31-county home market. Multiply the total ciculation and the home-market percent to get the actual local circulation of the Times. Note that to get year-over-year figures, each 10K has to be consulted separately, since the Times does not provide the information to do the comparables calculation in any single location.)

The New York Times is in third place in its home market

New York Daily News: 715,052
New York Post: 686,207
New York Times: 594,130

So the New York Times now trails the Bush-endorsing Daily News, as well as that force for evil, the New York Post, in circulation. Dare we draw any conclusions?

This entry was posted on Friday, November 5th, 2004 at 8:09 am and is filed under General, New Media, Red Shift. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.