Circulation losses accelerate at the NYT — down 26% in little more than a decade
From Prudential via Editor and Publisher:
“Decline in both quality and quantity of circulation at several key newspapers owned by the New York Times Co. and Tribune, points to the potential for further pricing pressure from advertisers in future quarters,” the report observed. “In particular when ABC guidelines move to a strict limit on days omitted allowance, the New York Times’ newspapers may suffer further circulation declines.”
The Globe omitted 27 days of weak circ during the covered period, and the Times nixed 20 days, “compared to an average of 2 days omitted” at other papers, the reported said.
According to its most recent 10K, the New York Times is continuing the horrible trend we identified previously. 2004 circulation in the 31 counties comprising the NYT’s home market was 562,350. Last year it was 594,130, and in 1993 it was 758,400. So the New York Times is down another 5% this year and a whopping 26% since 1993.
At some point you would think commerical concerns would become more important to the directors than perpetuating Pinch’s Folly. You would think.