NYT’s circulation declines again

E&P reports that the NYT’s circulation has fallen a “whopping” 9.2% on Sundays, or more than twice the average of declines in newspaper circulation nationally:

The New York Times lost more than 150,000 copies on Sunday. Circulation on that day fell a whopping 9.2% to 1,476,400. The paper’s daily circulation declined 3.8% to 1,077,256.

NYT daily circulation is 1,077,256. When we first looked a these numbers, from 1993, the daily circulation was 1,185,000 — and the paper had far more limited national distribution at that time. Sunday circulation is now 1,476,400 and in 1993 it was almost 20% higher at 1,785,000 — again with much greater national distribution today than 15 years ago. No doubt a city by city analysis of comparable circulation numbers would produce even more alarming statistics.

2 Responses to “NYT’s circulation declines again”

  1. cammy Says:

    its worth 25 a share buy buy buy

  2. MarkD Says:

    The building is worth something, the paper not so. Advertising revenue is drying up, partially because the Times is becoming less of a local paper, and partially because of competition from the web. This trend has a long way to go.

    Times Select put a lot of the more popular Times columnists out of the public view for years.

    I can find “the rest of the story” on the web, for free. It’s tough to compete with free. Now if the Times printed all the facts and left the opinions where they belong, it might be worth a few bucks a year. Now, it’s not worth much, at least to me. In fact, it’s worth precisely what I pay, which is nothing.

Leave a Reply

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word