We’re big fans of advertising. The Lucky Strike and Kodak Carousel episodes of Mad Men are beautiful miniatures of a certain time in American life and American business. The Cheap Trick Audi commercial in the Super Bowl seems to fit these times. It’s ambiguous. Is it an endorsement or repudiation of exquisite environmental sensitivities? (Every scene but one mocks the environmentalists.)

Very clever. Whether you think the Green Police are good or bad, buy an Audi. Strategic ambiguity that works much better than, for example, the most recent Tarantino movie. And they thought it through. If you Google Dream Police, the first sponsored link is to the commercial. Nicely done.

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