Guerrilla Marketing in Iowa and its implications for the fall campaign

Recently the Democratic Governors Association created ads in Iowa opposing Obamacare, as the WSJ video above describes. The ads were in the Republican primary contest and the objective was to portray the stronger GOP contender as an Obama supporter in order to tip the race towards the weaker but more conservative Republican candidate. The front group that did the ad campaign did not have to disclose until after the election that its entire funding ($782,500) came from the Democratic Governor’s Association. Here’s some of their clever handiwork:

One of the most interesting elements of the campaign is that the media and direct mail firms involved in the effort (the Chicago-based Strategy Group, as well as Shorr Johnson Magnus, and Harstad Strategic Research) were also significant vendors to the Obama campaign in 2008, according to the Branstad campaign. The Strategy Group, which specializes in Progressive candidate campaigns from its Chicago headquarters, spearheaded the majority of Obama’s direct mail efforts in 2008.

Forewarned should be forearmed for the GOP. Without question, the Obama team are superlative political strategists and tacticians. It’s pretty clever that the Democratic Governors Association secretly funded Iowans for Responsible Government and used it to trash the stronger GOP candidate by linking him to Obama.

But it also tells us that we’re in for a real Wild West Show in this campaign season. We’ve already seen bogus video clips of Tea Parties, and false charges aimed at them by men in high positions. And now this spectacle in Iowa. We expect that it’s going to be nearly impossible to keep up with the intensity and variety of the ever-changing attacks come October — and you won’t be able to tell where many of them are really coming from. It’s going to be quite a show. After all, the phrase politics ain’t beanbag originated in Chicago.

One Response to “Guerrilla Marketing in Iowa and its implications for the fall campaign”

  1. reliapundit Says:

    alinsky tactics.

Leave a Reply