This explains that. The very astute electoral strategists of the administration will try to nationalize the 2014 mid-terms, given that they won the youth vote by 5.4 million votes in 2012. Politics is downstream from culture. 2014 will be about many things, and the economy is not supposed to be a fulcrum issue. So we will see many things about guns and gender and gays, and the objective is to keep the youth vote mobilized and agitated. The kids are supposed to vote for the cool, hip guys and against the GOP haters. Being in tune with the youngsters and being involved in every event of the media culture, traditional and new, is a significant part of the plan. Expect much more of this.