Two templates
Monday, October 29th, 2007There would appear to be at least two templates for viewing America, an elite version of the country, and one that seems a bit more down home. How are commentators describing these templates and those who hold them? — perhaps that one seems utopian and a bit detached; the other more viscerally engaged. How big is each faction? Let’s take a look at what people are saying.
When Peggy Noonan read the Scott Thomas soldier-fiction in the New Republic, she thought this:
That’s not Iraq, that’s a Vietnam War movie. That’s not life as it’s being lived on the ground right now, that’s life as an editor absorbed it through media. That’s the dark world of Kubrick and Coppola and Oliver Stone, of the great Vietnam movies of the ’70s and ’80s….I think I am observing accurately. It has to do with what sometimes seems to me to be the limited lives that have been or are being lived by the rising generation of American professionals in the arts, journalism, academia and business. They have had good lives, happy lives, but there is a sense with some of them that they didn’t so much live it as view it. That they learned too much from media and not enough from life’s difficulties.
Mark Steyn observed something similar from a Newsweek writer who focused on the 1970’s movie Deliverance:
pop-culture metaphors aren’t really of much use, especially when you’re up against cultures where life is still defined by how you live as opposed to what you experience via media. It seems to me, for example, that when anti-war types bemoan Iraq as this generation’s Vietnam “quagmire,” older folks are thinking of the real Vietnam –- the Gulf of Tonkin resolution and whatnot -– but most anybody under 50 is thinking of Vietnam movies: some vague video-store mélange of “The Full Metal Deer Apocalypse.”
Take the Scott Thomas Beauchamp debacle at the New Republic, in which the magazine ran an atrocity-a-go-go Baghdad diary piece by a serving soldier about dehumanized troops desecrating graves, abusing disfigured women, etc. It smelled phony from the get-go -– except to the professional media class from whose ranks the New Republic’s editors are drawn: To them, it smelled great, because it aligned reality with the movie looping endlessly through the windmills of their mind, a nonstop Coppola-Stone retrospective in which ill-educated conscripts are the dupes of a nutso officer class…
There’s a kind of decadence about all this…it’s the difference between hanging upside down in your dominatrix’s bondage parlor after work on Friday and enduring the real thing for years on end in Saddam’s prisons.
The power of the pop-culture media megaphone of elite values is considerable. The power of rich utopians who can craft short messages, full of intense emotions and special effects, and sell those messages as a kind of reality, is not to be underestimated. Those who wield that power know full well just what power they possess. Their vision is one of the dominant templates of our time.
But just how dominant is that template? The other day Robert Samuelson offered a different pop-culture metaphor in America, the one that is portrayed sometimes in a different sort of entertainment:
Americans believe in ambition. They think it’s necessary for them personally and valuable for society. In one survey, the National Opinion Research Center at the University of Chicago asked respondents what mattered for “getting ahead in life.” Ambition ranked first at 43%, followed closely by “hard work” (38%) and “a good education” (36%). Lagging behind were “natural ability” (13%), “knowing the right people” (10%), “educated parents” (6%), “coming from a wealthy family” (3%), “having political connections” (3%) and “a person’s race” (2%). Americans think that individual effort counts; other stuff is secondary.
It is not just that we endorse ambition. We’re also fascinated by it. “American Idol” and its many imitators — “Top Chef,” “Project Runway,” “The Last Comic Standing,” among others — are not about singing, cooking, designing clothes or telling jokes. As political scientist Benjamin Barber notes in the current Wilson Quarterly, these shows are “about winning and losing.” That’s why they’re so popular; they’re a televised metaphor of what many Americans live every day.
Superficially, we want to know the outcomes. But the real draw of these programs is that we live vicariously through the contestants’ dreams and disappointments.
There’s another popular form of reality TV that the Samuelson piece does not discuss, and that is sports. Well over 100 million adult Americans watched NFL games last year. The nine Nextel Cup NASCAR races had a similar total number, though there is probably a lot of double counting in the latter figure. American Idol and the NFL are both real competitions, and the participants and many fans are passionately engaged in them. How many of these are Template II versus Template !?
So there is Template I and Template II. How big a slice of America is each? How much of America is Apocalypse Now and how much is American Idol? How much is MSNBC and how much is NASCAR, for example? Right now we get the feeling that the Template I group, the “Full Metal Deer Apocalypse” folks, think they are winning, and have 2008 in the bag. Maybe they do. But it is not necessarily so. To take one example, in recent elections the secular progressives who vote 2/3 Democratic were handily outnumbered by the 2/3 of churchgoers who vote GOP. There are plenty of other ways to dissect the electorate, but this certainly seems to be a valid one — and the disconnect between these two broad groups seems larger than ever.

